27th September 2011
Good company names may not be as effective as you think. You can be running your company for years with a great name that works. And then, when you want to expand you find that your name is a handicap. Now, your business name can actually cost you sales.
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01st June 2011
Good web design helps but it guarantees nothing. The fact is that 9 out 10 websites fail. By that, I mean they just disappear into cyberspace and prove a waste of time and money. Of course, they can fail for a variety of reasons. but often it's because th...
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18th April 2011
In website promotion, paid search (pay per click) is usually a secondary strategy, well behind search engine optimisation (SEO). People believe that SEO produces more clicks, higher conversions and greater ROI than pay per click. And, unlike PPC, SEO's pa...
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